When I lived in Baltimore, I read the Where What When, which is mailed free to many Jewish families all over Baltimore and greater Washington.
http://wherewhatwhen.com/advertising.asp
Weekly newsprint magazine with glossy ad sections
Color or B/W ads
Readership: 40K (Mid-Atlantic US)
Sample ad rates:
1/4 page color - $130
1/2 page color - $200
Full page color - $299