(How) should we re-purpose the mi_yodeya Twitter account to make it more interesting?

Question

This post has been largely superseded by this announcement. However, if you have new ideas for what we should do with the Twitter feed, please do post answers here.

---

There are currently two Twitter feeds that automatically serve up links to Mi Yodeya and Mi Yodeya - Meta questions. One of them, @mi_yodeya, belongs to me^*. I am (and apparently at least some other yodeyans are) interested in switching this account from automatically sending out links to all questions to something manually curated, which will - hopefully - be more valuable and compelling.

If you have ideas for what it should do or how it should do it, please post answers to this question.

---

* I feel justified in taking a semi-unilateral approach to this account. I set up the account in the mi.yodeya 1.0 days, and after this site launched out of beta and officially took the name Mi Yodeya under Stack Exchange's auspices, I offered to cede control of it to either Stack Exchange or the community, as represented by the elected moderators. Neither party has yet chosen to accept this offer. As such, I retain the prerogative to do with the account as I will. However, I plan to use it in a way that is consistent with the will of the community whose name it bears, so opinions registered here will be important to determining how the account is used.

Answer 1

My initial ideas:

What:

• A tweet or two, or at most a handful, per day, so that followers aren't inundated to the point that they tune us out.

• Primarily, tweets of links to MY content chosen to hook into topics that will be on people's minds already, such as this weeks parasha, today's daf, an upcoming holiday, or current events.

• Links should be accompanied by human-written text designed to attract interest to the content behind them.

• Tweets hashtagged appropriately to hook into ongoing Twitter discussions, e.g. #parsha, #pinchas, #dafyomi, #17tammuz, or #maharat

How:

• Set the account to be accessed by a free tweet scheduler, such as HootSuite.

• A small team of curators all have access to the scheduler account.

• Curators check the schedule and fill in tweets for the upcoming days so that there are one or a few tweets every day, spread throughout the day.

• Curators are also empowered to send non-link tweets as warranted to converse on the community's behalf with other Twitter users (as I very occasionally do now, along with the automatic barrage of links.)

Answer 2

An implementation suggestion (presuming the general approach outlined in Isaac's answer:

Preparation of tweets should be done by people who are familiar with the norms of Twitter, but that doesn't mean the rest of us can't help. As with the haggadah project, we can separate suggestions for content from actual production.

People with suggestions can submit, either to a designated meta post or to a special chat room, links to interesting questions. Each link should be accompanied by a word or two about its timing, e.g. "parshat Pinchas" or "daf Pesachim 7" or "Tisha b'Av". Optionally, the proposer can add proposed tweet content.

Tweeters will review the suggestions, compose tweet text where needed, schedule, and mark links as "done". On a meta post this means removing the link; in chat it means replying (since even room owners cannot edit or delete posts in chat).

It is up to the tweeters to determine the use, timing, and frequency of tweets; it is up to the community at large to make sure they are supplied with links to tweet.

I think the people who will be doing the tweeting get to decide where suggestions are collected and how they are managed. They have to manage it; the rest of us just need a suggestion box. There is room for experimentation, and we can always refine the process later if something isn't working well.