Why can't we use mi.yodeya.com in the address bar? It still says J.SE even after the upgrade!

Related to this question on meta.so: How does this SE site (beta) get custom domain & brand?

Also related: Where did all these posts come from?

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    @IsaacMoses -- why was this closed? Especially since we graduated! – Naftali aka Neal May 10 '12 at 21:26
  • I guess my thought was that it was overcome by events, since the logo does now say "mi yodeya." On further consideration, I've re-opened and tagged "status-completed." – Isaac Moses May 10 '12 at 21:37
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    @IsaacMoses it is not completed... the URL is still judaism.SE... – Naftali aka Neal May 10 '12 at 21:38
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    mi.yodeya.com goes to here just as it always did. – Isaac Moses May 10 '12 at 21:40
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    @IsaacMoses yes, but the URL in the address bar forwards to J.SE (which it shouldn't). it should stay at mi.yodeya! – Naftali aka Neal May 10 '12 at 21:41
  • @Naftali - So you're asking for a change that would require redirecting pretty much every URL here since the private beta? Seems easier to just leave it as it is. – Goodbye Stack Exchange May 11 '12 at 15:02
  • @neilfein there is no real redirecting needed... just change the it should be seamless.. – Naftali aka Neal May 11 '12 at 15:37
  • @msh210 -- please don't tag declined when you are not the one that answered the question. It still could happen. – Naftali aka Neal May 30 '12 at 17:21
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    @Naftali, if Joel said no, then it's declined. I'll be glad to untag it and let an SE employee tag it if you insist. – msh210 May 30 '12 at 18:26
  • (Actually, since it's not tagged feature-request, I have no particular reason to think any SE employee will look at this again, and not being tagged with a "status" won't keep it 'open' to be looked at by them.) – msh210 May 30 '12 at 18:27
  • @msh210 Joel did not seem to say no. I do not even see the word no anywhere in his answer... – Naftali aka Neal May 30 '12 at 18:27
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    @Naftali, that's probably because your question is worded "Why can't we...". So his answer is "The main reason... There are more minor technical reasons...". it seems like a clear No to me, though. – msh210 May 30 '12 at 18:35
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    Naftali, If you want to argue about whether this should happen, I suggest you take it up with Joel in his answer. Regarding whether this will happen, I'd have to agree with @msh210 that unless and until the content of Joel's answer changes, which I would not expect to happen (and am not advocating), the answer is unequivocally "no." – Isaac Moses May 30 '12 at 20:48
  • @Naftali I think his answer is pretty clear: "...we really don't want to..." – Hod - Monica's Army Jun 11 '12 at 23:19

The main reason has to do with "brand equity." We decided that when people see links to this site in Google, we want them showing up with the stackexchange.com URL, because they may have heard of Stack Exchange and know that it has a reputation for high quality answers => this translates to more traffic, more users, and ultimately better answers.

There are more minor technical reasons, such as the ability to share cookies with other network sites, the ability to do analytics (google analytics, quantcast, etc.) across the network, and the ability to have mi.yodeya traffic recognized as being a part of the Stack Exchange network in Alexa, Comscore, Quantcast, etc.

Askubuntu.com and answers.onstartups.com are legacy sites in which there is a legal agreement in place with a third party so they kept their top level domain name, but they create a world of complication that we really don't want to support for any future sites.

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